Chloe Lonsdale, Founder and Chief Creative Officer, re-launched the London denim brand, Made in Heaven, as M.i.h Jeans in 2006. Made in Heaven, founded by Chloe's Godfather in 1969, was the first British denim label. The brand was launched during the seminal rise of London's youth counter-culture and the global emergence of jeans as the uniform of choice for the young, the hip and the rock 'n' roll.

MIH Jeans Clothing Hammersmith London
MIH Jeans are listed in; London Business Directory : Hammersmith Business Directory : Clothing Directory : Clothing in Hammersmith : Clothing in London