Drive ID from Cellcontrol is a small solar-powered box that fits onto the vehicle's windscreen behind the rear-view mirror via strong self-adhesive pads so it can't easily be removed. When it detects that the vehicle is moving it communicates with the Cellcontrol app which is installed on the phone and it ensures that the phone can only be used in accordance with the phone policy that has been set up in the Cellcontrol web portal. Cellcontrol allows both fleet managers and parents to create mobile policies within the web portal which specifies how their drivers are allowed to use their phones (handsfree, SatNav or music use may be allowed, or phones can be entirely disabled, for example.). Once a policy is assigned to a driver, the driver's phone can only be used according to that policy. Emergency numbers can always be accessed. Once the system is set up, which typically takes around five minutes, Cellcontrol takes over. Any attempt to tamper with the system sends a notification to the controller immediately. Cellcontrol also analyses driving styles and gives scores based on how well they have driven and even reports on speeding so it also helps encourage better driving over time. Drive ID can even distinguish between a driver and a passenger, barring the driver from using the phone while allowing passengers to use theirs. Andrew Tillman, Director of Cellcontrol, says: "1.6m accidents each year are caused by mobile phone use, one in four of all accidents are as a result of distracted driving, texting is more dangerous than drink driving, car crashes are the number cause of teenage death and one in five newly qualified your drivers will have an accident within six months of passing their tests, yet until now, there has not been a proper solution. "There have been quite a few products brought to market to address distracted driving but they are generic products, aimed at all drivers and the unfortunate fact is that most people aren't great at self-policing. "Drive ID from Cellcontrol is the first and only product currently on the market that can give both fleet managers and parents peace of mind that their driver is protected." Drive ID is available to buy now from http://www.cellcontrol.co.uk/buy/

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