How to make a website more interactive ? One of the best ways to make sure your Web site caters to the needs of your customers and doesn’t become stale is to incorporate more interactive elements. While these elements might not necessarily drive more traffic to your site in the first place, they will go a long way toward making sure people come back to your site time and time again. These days it’s not enough to have someone visit your site once. You want them to think your site is special and become repeat visitors and recommend your site to others. Here are some tips for making your site more interactive: • Use weekly polls or quizzes. A simple question relative to your business or industry can be placed at the top of the home page. Make sure the question is something your customers care about and will want to know the answer to. Having weekly polls or questions makes the visitors feel like their opinion counts. Just make sure you update the poll regularly and provide the answers from previously posted questions. • Host a contest. Similar to posting online polls or quizzes, conduct contests from time to time for your users. The prize could be something as simple as a discount on your services, ensuring you keep driving customers in the door. • Promote your social profiles. Businesses of all shapes and sizes are creating profiles on sites like Facebook, Twitter and LinkedIn. An easy way to add an element of interactivity is to feed your social media updates into a sidebar on your home page. Twitter provides the capability of displaying your most recent Tweets on your web page. • Maintain a blog. If you can create and maintain an interesting blog that’s of use to your customers, the level of interactivity on your site will go through the roof. An active comments section with these blogs will keep visitors coming back on a regular basis. Just make sure you have policies and procedures in place for how you handle these comments. • Create a game. This might be more applicable to some types of businesses than others, but if your business lends itself to it, create a simply online game. Unless you’re a programmer, this will likely involve working with a designer. • Allow user generated content. While this could be a risky proposition because you don’t have control over what people might post, the rewards can be very high. Some people might have a negative opinion of your business or its services, but allowing user generated content doesn’t always have to go badly. Doritos had recent success in allowing the public to submit and vote on videos run during the Super Bowl. If you can find a way to allow users to generate their own content, you could generate quite a bit of attention. Take a look at your current site and see if there are ways you might be able to increase the level of interactivity. If you take the time to surf the web and see what other companies are doing with their sites these days you can get a host of other ideas for making your site more interactive. When I was looking for an affordable web design company in London,I mainly made my searched via Google and Youtube. This is how I discovered the company Kings Cross Media. They have a team of great graphic designers and web developers. I highly recommend this agency. James Farrel

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