The internet is changing and changing fast, it is now no longer enough to just have a well designed and attractive website; as the advancement of Social Media and portable technology continues to grow at an incredible rate. Smart companies are now looking at Social Media, utilising Facebook, Twitter and Google Places whilst insuring they are easily accessible on the new crop of portable technologies; Iphones, Ipads and Androids. Here are some fascinating facts about Social Media which demonstrate that having a coherent strategy in place for these exciting changes is now essential for doing business in the modern world. Facebook The number one Social Media website on the planet is approaching 1 billion users. There are 900 million ways of interacting on Facebook (community pages, fan pages, applications etc). There are 200 million operators ion 60 countries working on and promoting Facebook products. Mobile users who access Facebook are twice as active as desktop users of Facebook. If, as a business, you are not utilising this powerful promotions tool then you simply must. It''s an essential forum to engage with your customers, get in on the conversations they are having about you and adapt your business accordingly. And it is of course absolutely free to use. Twitter Almost 500,000 Twitter accounts are opened daily and companies are now able to communicate in real time instantly with their customers and followers in a completely unobtrusive way. Twitter is friendly, informal and fun and another essential part of a new internet marketing strategy for any business. And another totally free to use service. Google Places Did you know that Google are investing literally billions in helping business connect to their local customers? Combining their search engine algorithms with information from local business directories, reviews and information provided by the companies themselves. Ranking well on Google is now no longer just about good Search Engine Optimisation but also about how businesses interact with their customers online, what ''buzz'' is being created on other Social Media sites is therefore a critical component of good search engine ranking now. At Local Mobile Strategies we have dedicated ourselves to understanding how Social Media is changing the way in which companies need to promote themselves. We know New Technology and how companies utilising its power alongside traditional marketing are able to connect to new customers like never before. For a no obligation informal chat on how we see Social Media combining with New Technology to give smart businesses a real edge in the modern marketplace. Please call Sam or Ian to book an appointment.

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